Book Description
“If we build it, they will come.”

Unfortunately, in the field of Web sites, that’s an unfulfilled dream. Having a Web site does not automatically guarantee having traffic, even if you register the site with appropriate search engines. Whether you’re an e-tailer who wants customers, a business that wants clients, or an organization that wants to get your message out, Search Engine Optimization For Dummies explains the rules of the game with information on:

• Spiders—not the yucky kind, but the software that grabs Web pages, and then,,reads and indexes the information
• Search indexes or engines, search directories, non-spidered indexes, and pay-per-click systems
• The eight search systems you really need to impress and how to get your pages into them
• Keywords and how to choose them strategically and use them often
• Submitting to the directories, including the biggies (Yahoo! Directory and the Open Director Project) and second-tier directories
• Using shopping directories for e-commerce sites, complete with a list of nine popular ones and CPCs (cost per click) for various types of merchandise on various sites

Written by Peter Kent, e-commerce consultant, popular speaker, and critically-acclaimed author, Search Engine Optimization For Dummies helps you build a search engine- friendly site (or fix an existing site) and build traffic, showing you how to:

• Use effective Web site structure and text, including filenames, directory structure, title tags, descriptive meta tags, keyword meta tags, and an HTML navigation system,
• Avoid things search engines avoid, such as frames, invisible navigation systems, including those created with Java applets, Java Scripts and Macromedia Flash, cluttered sites overloaded with HTML unrelated to content, and more
• Bulk up your site with content—original or recycled
• Use specialized search systems to attract valuable, highly targeted traffic
• Use link popularity to boost your position and your PageRank

Complete with a tear-out cheat sheet and information about Web sites you may want to hit for even more information, Search Engine Optimization For Dummies will help you make the Web site hit list.

Download Description
* A Web site's position in search results will affect the number of times it is visited; this book shows Web site designers, owners, and Search Engine Optimizers (SEOs) how to build sites that rank high in the search engines (Google, Yahoo, MSN, Inktomi, Alta Vista, Overture) and generate high traffic

* This is the first book to cover the entire spectrum of search engine optimization, including important though often-ignored search systems, such as specialty directories and Yellow Pages

* Covers creating search engine-friendly sites and pages; registering sites with standard search engines, directories, shopping directories, and retailers; using registration software and services; understanding tools used to monitor site traffic; advertising on search engines; and developing links to boost ranks

* Introduces the reader to the nature of search engines, explains the different types, and shows which ones are the most important

* Includes a jump-start chapter with simple tricks for quickly boosting a site's ranking

* Companion Web site includes articles and links to important news and registration sites

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