Operating Systems
Programming Languages
Microsoft Technologies
Computer Science
Software Engineering
Web Programming
Web Technologies

Contact Us | What's New | Missing Link | Feedback


Book Title : Search Engine Optimization for Dummies
eBook download format(s) : pdf
ISBN-10 : 0764567586 
ISBN-13 : 978-0-764567-58-2 
Author(s) : Peter Kent
Publisher : For Dummies (23 Apr 2004)
Section : Internet
Book Review:

Book Description
“If we build it, they will come.”

Unfortunately, in the field of Web sites, that’s an unfulfilled dream. Having a Web site does not automatically guarantee having traffic, even if you register the site with appropriate search engines. Whether you’re an e-tailer who wants customers, a business that wants clients, or an organization that wants to get your message out, Search Engine Optimization For Dummies explains the rules of the game with information on:

  • Spiders—not the yucky kind, but the software that grabs Web pages, and then,,reads and indexes the information
  • Search indexes or engines, search directories, non-spidered indexes, and pay-per-click systems
  • The eight search systems you really need to impress and how to get your pages into them
  • Keywords and how to choose them strategically and use them often
  • Submitting to the directories, including the biggies (Yahoo! Directory and the Open Director Project) and second-tier directories
  • Using shopping directories for e-commerce sites, complete with a list of nine popular ones and CPCs (cost per click) for various types of merchandise on various sites

Written by Peter Kent, e-commerce consultant, popular speaker, and critically-acclaimed author, Search Engine Optimization For Dummies helps you build a search engine- friendly site (or fix an existing site) and build traffic, showing you how to:

  • Use effective Web site structure and text, including filenames, directory structure, title tags, descriptive meta tags, keyword meta tags, and an HTML navigation system,
  • Avoid things search engines avoid, such as frames, invisible navigation systems, including those created with Java applets, Java Scripts and Macromedia Flash, cluttered sites overloaded with HTML unrelated to content, and more
  • Bulk up your site with content—original or recycled
  • Use specialized search systems to attract valuable, highly targeted traffic
  • Use link popularity to boost your position and your PageRank

Complete with a tear-out cheat sheet and information about Web sites you may want to hit for even more information, Search Engine Optimization For Dummies will help you make the Web site hit list.

Download Description
* A Web site's position in search results will affect the number of times it is visited; this book shows Web site designers, owners, and Search Engine Optimizers (SEOs) how to build sites that rank high in the search engines (Google, Yahoo, MSN, Inktomi, Alta Vista, Overture) and generate high traffic

* This is the first book to cover the entire spectrum of search engine optimization, including important though often-ignored search systems, such as specialty directories and Yellow Pages

* Covers creating search engine-friendly sites and pages; registering sites with standard search engines, directories, shopping directories, and retailers; using registration software and services; understanding tools used to monitor site traffic; advertising on search engines; and developing links to boost ranks

* Introduces the reader to the nature of search engines, explains the different types, and shows which ones are the most important

* Includes a jump-start chapter with simple tricks for quickly boosting a site's ranking

* Companion Web site includes articles and links to important news and registration sites

add to                 Digg!

You may use anyone of the download options

eBook VersionBuy this book from Amazon
Front Cover

Missing Link?, Report It and you may wish to  Buy  this book from amazon

Tell a Friend!

Similar Book titles in Internet section:
Software Engineering for Internet Applications (Workbook)
Search Engine Optimization: An Hour a Day
Building Your Business with Google for Dummies
Search Engine Optimization Book
Search Engine Advertising: Buying Your Way to the Top to Increase Sales
Search Engine Marketing, Inc.: Driving Search Traffic to Your Company's Web Site
Search Engine Optimization with WebPosition Gold

Similar Book titles in Other sections:

Section: CS -> Compilers and Languages
Working with Objects: The Ooram Software Engineering method

Section: Data Structures and Algorithms
Lecture Notes on Optimization
Sorting and Searching Algorithms: A Cookbook

Section: Multimedia & Game Development
Macromedia Flash 8 for Dummies

Section: CS -> Theory
Global Optimization Algorithms - Theory and Application
Invisible Engines

Section: DB -> Oracle
Oracle Performance Tuning and Optimization

Section: Microprocessor
Intel Architecture optimizations

Section: Mathematics
The Scientist and Engineer's Guide to Digital Signal Processing
Programming for Engineers with Mathematica
Numerical Methods for Electrical and Computer Engineers
An Exploration of Random Processes for Engineers

Section: Miscellaneous
Guide to Software Engineering Body of Knowledge
Statistical Software Engineering
Academic Careers for Experimental Computer Scientists and Engineers
In Search of Insight
Design and Architecture of a Portable and Extensible Multiplayer 3D Game Engine
Show all..

Section: Networking
Security Engineering: A Guide to Building Dependable Distributed Systems
Wireless Network Hacks & Mods For Dummies
Radio Antenna Engineering
VoIP For Dummies
VoIP For Dummies, Avaya Limited Edition
Show all..

Section: Other Engineering
Structural Engineering Handbook
Forensic Structural Engineering Handbook
Ocean Engineering Handbook
Civil Engineering Formulas Pocket Guide
Handbook of Corrosion Engineering
Show all..

Section: GNU/Linux OS
RHCE Red Hat Certified Engineer Linux Study Guide (Exam RH302), Fourth Edition
Get Acquainted with Linux Security and Optimization System

Section: OS Theory
Research and Experimental Operating Systems

Section: Assembly Language
Introduction to Reverse Engineering Software

Section: C++ Language
Software Engineering using C++

Section: Other Programming
Ada for Software Engineers
Convex Optimization

Section: Redbooks Draft
Preparing for and Tuning the SQL Query Engine on DB2 Universal Database for iSeries on DB2 for i5/OS
IBM System Storage Virtualization Engine TS7700: Tape Virtualization for System z Servers
Programming the Cell Broadband Engine Examples and Best Practices
IBM Tivoli Monitoring Deep Dive and Optimization for Large Scale Environments
Running IBM WebSphere Application Server on System p and AIX Optimization and Best Practices
Show all..

Section: Redbooks
IBM Virtualization Engine Platform Version 2 Technical Presentation Guide
Planning, Installing, and Using the IBM Virtualization Engine Version 2.1
Preparing for and Tuning the SQL Query Engine on DB2 for i5/OS
DB2 Optimization Techniques for SAP Database Migration And Unicode Conversion
The IBM Virtualization Engine TS7510: Getting Started with i5/OS and Backup Recovery and Media Services
Show all..

Section: Redpapers
Case Study: Smart SOA Approaches for Green Solutions: Business Process Management and Resource Optimization
Building Green IT Solutions Using IBM Smart SOA: Business Process Management and Resource Optimization
Case Study: Production Optimization Scenario for Chemical and Petroleum
Security in Development: The IBM Secure Engineering Framework
IBM Rational Workbench for Systems and Software Engineering
Show all..

Section: Redpapers Draft
Case Study: Smart SOA Approaches for Green Solutions -- Business Process Management and Resource Optimization
Solid State Drives for OLTP Database Optimization: What Difference Can an SSD Make?
The IBM Virtual Desktop: An overview and analysis of VDI performance and IBM Flex System optimization
The IBM Virtual Desktop: An overview and analysis of Virtual Desktop Infrastructure performance and IBM Flex System optimization
Optimization Memory Performance of Intel Xeon E7 v2-based Servers
Show all..

Section: Software Engineering
Software Engineering 2004
Guide to the Software Engineering Body of Knowledge
C.R.U.I.S.E - Component Reuse in Software Engineering
Handbook of Software Reliability Engineering

Section: Telecommunication
Teletraffic Engineering Handbook

Similar Books from Amazon :

Tell a Friend!

©2008 - Home - Privacy Policy - Program Policy, Terms and Conditions