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Sales, Marketing & Trading

Book Title : Global Brand Strategy: Unlocking Brand Potential Across Countries, Cultures & Markets
eBook download format(s) : htm
ISBN-10 : 0749440236 
ISBN-13 : 978-0-749440-23-7 
Author(s) : Sicco Van Gelder
Publisher : Kogan Page (06 Oct 2003)
Section : Sales, Marketing & Trading
Book Review:

Book Description
"For all those involved in global brand management, the local management of a global brand, or the management of a local brand faced with foreign competition, Global Brand Strategy provides not only a robust framework for analyzing the complexities, but also much fresh and original thinking. For students of international business and marketing, it will aid their understanding of our multi-cultural world and help them to discard any ethnocentric thinking." --

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