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Global Brand Strategy: Unlocking Brand Potential Across Countries, Cultures & Markets
"For all those involved in global brand management, the loca...
Don't Think Pink What Really Makes Women Buy And How To Increase Your Share Of This Crucial Market
Purchases by women now total trillions of dollars annually, ...
Engaged Knowledge Management Engagement With New Realities
The authors contend that current knowledge management effort...
Intermarket Technical Analysis: Trading Strategies for the Global Stock, Bond, Commodity, and Currency Markets
Trying to trade stock, bond, commodity and currency markets ...
Living Brands: Collaboration Innovation = Customer Fascination
A Brand-New Approach to Brand-Building. ...
Marketing Insights from A to Z: 80 Concepts Every Manager Needs to Know
The most renowned figure in the world of marketing offers th...
Marketing Straight to the Heart
All marketers strive to achieve a healthy share-of-market fo...
Conquering Consumerspace: Marketing Strategies for a Branded World
Once upon a time, marketers barraged customers with hard-sel...
101 Marketing Strategies for Accounting Law Consulting and Professional Services
"Troy Waugh—‘the rainmakers’ rainmakerR...
Successful Marketing Strategy for High Tech Firms
This extensively revised third edition of the Artech House b...
Does Your Marketing Sell?:The Secret of Effective Marketing Communications
Jam packed with 80 illustrations and photographs of the best...
When The Market Moves Will You Be Ready
Interactive exercises and trading guidelines for using...
Software Product Management: Managing Software Development from Idea to Product to Marketing to Sales
Software Product Management decodes the software product man...
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